Coca-Cola Truck Delivers Cheers
Sports have a way of bringing people together. When you root for the same team, you form an unbreakable bond. And even if you can’t make it to every game, you’re surely cheering from home thinking, “Yeah… that’s my team.”
But the folks at Coca-Cola didn’t think it was fair that Argentina’s World Cup-winning national soccer team could only hear cheers from the 50,000 people who fit in its stadium. So the company, along with ad agency Del Campo Nazca Saatchi & Saatchi, created a Cheering Truck designed to deliver support from across the country. Click through to watch the video!
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This was featured in #Advertising
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